
Davido’s Timeless comeback.
Davido
Content Capture
Digital Strategy
Social Media Strategy + Management
After stepping back for over a year to work on his new album, Davido brought us on board in March 2023 to relaunch his social presence and hype up his latest project, "TIMELESS." The mission? Grow his community, rack up streams, and sell out his tour.
We developed a bold, cohesive brand strategy that captured Davido’s charisma and global appeal. With fresh content captures, hands-on social management, and an engaging style, we reenergized his channels. We leveraged every opportunity—from TikTok dance challenges to real-time fan interactions—to keep the buzz alive and kicking.
Our work together hit all the right notes: Davido’s social footprint skyrocketed with over 3 million new followers across platforms, 700 million impressions, and 250 million video views. When "TIMELESS" dropped, it soared to the #2 album on Apple Music worldwide, proving Davido’s status as a true Afrobeats star. Plus, his socials saw explosive growth with 400K+ new Instagram followers, 800K+ on TikTok, and a surge of 1.7 million monthly listeners on Spotify, cementing his place at the top of the music scene.