Sean Paul’s team came to us ready to turn things up. After seeing his social growth stall, they wanted to revitalize his online presence, expand his fanbase, and boost streams for both his iconic catalog and new albums. Our job? Get Sean’s socials back on fire and his music back in heavy rotation.

We took a deep dive into what makes Sean Paul, well, Sean Paul—his undeniable energy, his dancehall roots, and that unmistakable voice. We built a strategy to show off his unique vibe, creating engaging content that connected him with fans on a deeper level. From crafting a new brand style to capturing fresh content and managing his social channels, we made sure every post, story, and video hit just right.

The results were straight 🔥: Since January 2021, Sean Paul gained 458K new Instagram followers (+38%) and over 1M new TikTok followers (+185.8%), showing the world he’s still got the moves. On Spotify, our efforts helped drive an impressive 23.4M new listeners (+151%), as we led the social rollouts of his albums "Scorcha" and "Live N Livin," both snagging Grammy nominations. With over 1M Spotify followers and growing, Sean Paul is proof that when you keep it real, the fans keep coming back.